The Guernsey Camping Club, formed in 1977, are a group of like-minded people with a keen interest in camping.

Their mission is to:

• promote all forms of camping within the Island and to all age groups
• assist our members in the furtherance of their hobby
• organise family events and rallies for members

They offer members a number of on-island social events during the year including BBQ's, camping rallies, skittles and other social events as well as organising off-island rallies.

The Club wanted a fresh brand to encourage new members and younger families to join up. They wanted to make it clearer that the club is open to all whether a you are camping in a tent, caravan, mortorhome or tailored vehicle.

I designed a logo which incorporated silhouettes into the type to show the inclusivity whist being challenged to add a Guernsey flag in there too. I created a logo with a border acting as the hint of the Guernsey flag, an elegant solution which avoided the logo becoming too cluttered. I then designed a series of flags and stickers to go on cars for members to proudly display what kind of camper they are.

The branding has now been rolled out across merchandise, stall, banners, advertising and website.

Safe to say they were happy campers with the new branding!

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