The 2019 Guernsey Private Wealth Forum provided a confidential forum for a topical discussion on channelling of private capital into sustainable investments, including climate finance. Hosted in the at the Banking Hall in London with a line up of prestigious speakers such as prominent economist, financial sector expert and development practitioner Sony Kapoor and moderator well-known television presenter Daisy McAndrew, the event needed to feel high class and bigger than ever before.
The events team at Guernsey Finance wanted to emulate the feeling of a late night talk show so I worked with the local production team to design a suitable walk on style set with an elegant feel. I illustrated the entire town seafront of St Peter Port for the set and branding and designed a neon style event logo to emulate the talk show feel. WIth the production team we were able to turn the logo into a faux neon through clever use of projection light and printed materials to match the neon sign i designed and comissioned for the walk on space. The neon was an evergreen pitch which could be used in consequent events.
I used the seafront theme to name the tables after iconic Guernsey landmarks which were all then illustrated to match the aesthetic along with all other printed materials , advertising and digital assets. I even designed the integrated screen presentation slides to seamlessly extend the stage design for an elegant finish.
This event was a real turning point for the agency, illustrating the impact of a large scale set and room design which forged the way for all their future events.
I then worked with a videographer to art direct the promotional video for the post event promotions which was used to promote the next years event.