The Guernsey Street Festival LBG is a “not-for-profit” organisation committed to the promotion of community spirit, the encouragement and showcasing of local talent, and celebration of visiting artists and street entertainers. They aim to create a platform for performers and artists of all genres, skills and ages to promote themselves to the people of Guernsey and to promote Guernsey to tourists and visitors.
They organise and run an annual summer event involving many forms of street performance, including but not limited to music, art, theatre and dance. Alongside this they run 'Candie Concerts' at Candie Gardens every Sunday from May to September. They host a number of other events throughout the year which all needed branding and advertising.
Three years ago I was invited to come on board as their Creative Director to help set up the charity with a strong launch. This has been a real passion project for me and I have created everything for the brand from the Identity, to merchandise and gazebos.
We have put so much into the brand over the past few years and this has really paid off with the Guernsey Street Festival making its mark as an anticipated event for the Guernsey people.