ILS Insight 2020
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ILS Insight 2020

Unveiling the Digital Realm: ILS Insight 2020 Transforms Amidst Global Challenges

In the wake of unprecedented global challenges, the annual Insurance-Linked Securities (ILS) Insight forum, typically hosted in Zurich, underwent a transformative shift, migrating to an online platform. With the resounding theme of "The Rise Against Risk," the event embarked on a virtual journey to confront the pressing issues of our time.

Against this backdrop, luminaries from the world's foremost centers for insurance-linked securities, including Guernsey, convened for an online symposium. Discussions ranged from economic substance and regulatory compliance to green and sustainable investing, providing invaluable insights into the industry's trajectory amidst the COVID-19 recovery.

Central to this year's narrative was the triumphant return of ILS Man, the emblematic superhero of the ILS world, as he grappled with the burgeoning risks facing our planet. Against the backdrop of raging wildfires in Australia, a new adversary emerged: "Wildfire." In response, a fresh ally joined the fray—'Green Teen,' inspired by the topical and indomitable spirit of environmental activist Greta Thunberg. Together, they embarked on a mission to rebuild a greener, more resilient future.

As the architect of this immersive experience, I collaborated closely with an animator to breathe life into our characters, weaving a captivating storyboard that captivated audiences and beckoned new attendees to join the fray. This innovative approach infused the event with a sense of dynamism and engagement, departing from the conventional webinar format and offering a truly unique experience.

To ensure the success of the webinars, I spearheaded a multifaceted campaign that left no stone unturned. From designing the virtual webinar room and crafting bespoke invitations to developing literature, banners, and a dedicated micro-site, every element was meticulously curated to showcase Guernsey's distinctive value proposition.

Moreover, a comprehensive marketing blitz, comprising social media campaigns, targeted emails, and advertising initiatives, amplified the event's reach and resonance. This concerted effort propelled the webinars to unprecedented heights, fostering robust engagement and interaction among participants.

As the digital curtains drew to a close on this virtual extravaganza, I directed the creation of a post-event information pack tailored for sponsors, extending the forum's impact beyond the confines of cyberspace. This holistic approach not only elevated the stature of Guernsey Finance but also underscored its unwavering commitment to excellence and innovation in the face of adversity.

In an era defined by uncertainty and disruption, ILS Insight 2020 stands as a testament to resilience and adaptability, offering a beacon of hope and inspiration for the future of insurance-linked securities.

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What We Did
Branding Webinar design Invitations Literature Banners Event micro-site Sponsor packages Social media Email marketing Advertising Presentation Art direction: Promotional video Animation Post information pack