Embracing Innovation: ILS Insight 2021 Goes Virtual

In response to the ongoing challenges posed by the COVID-19 pandemic, ILS Insight—a highly anticipated event traditionally held in Zurich—made the transition to an online format. Despite the shift in venue, our dedicated team worked tirelessly to ensure that the virtual experience remained engaging and interactive for attendees.

Expanding our webinar platform, we equipped the virtual event with a host of interactive features, allowing participants to actively engage with the content and speakers. From live Q&A sessions to interactive polls and breakout discussions, we aimed to recreate the dynamic atmosphere of an in-person conference in a virtual setting.

To generate excitement and drive attendance, we launched a comprehensive social media campaign, leveraging videography and graphics to boost visibility and engagement across digital channels. Building on the success of previous years, we continued the adventures of the beloved ILS Man, introducing a new themed co-star, Cybourg, who battled the nefarious villain 'Tropic Storm'. The storyline aligned with the event's focus on ILS innovations aimed at mitigating the impact of natural disasters—a timely and relevant theme given the global challenges we face.

In addition to developing the event branding and creating custom illustrations, I led a wide range of initiatives to enhance the overall experience. This included designing the webinar room layout, crafting invitations, producing literature, creating banners for speaker backdrops, developing an event micro-site, designing sponsor packages, orchestrating designs for a social media and email marketing campaign, creating advertising materials, designing presentations, and working with a local animator to bring my artwork to life for added dynamism. Moreover, I directed the creation a post-event information pack specifically tailored for sponsors, ensuring that the impact of the forum extended far beyond the virtual realm.

Despite the virtual format, ILS Insight 2021 proved to be a resounding success, drawing attendees from around the world and fostering meaningful discussions around innovative solutions in the ILS industry. As we navigate the evolving landscape of events in a post-pandemic world, we remain committed to embracing innovation and delivering impactful experiences for our audience.

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