Building Levitate Her: Creating a Brand for Dame Kelly Holmes in Record Time

When Dame Kelly Holmes approached us with her new project, Levitate Her, we knew it was something special. The vision was bold, purposeful, and full of energy, a platform to elevate women across industries.

The challenge? We had just two months before the first event. That meant creating a complete brand identity, ready to launch, promote, and inspire, in record time.

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The Challenge

Levitate Her wasn’t just another event brand. It was a movement built to:

• Connect and empower women in underrepresented industries
• Celebrate achievement and skill through meaningful events
• Adapt to different sectors, starting with Women in Construction
  

The identity needed to feel at home beside The Athena Effect, Dame Kelly’s existing platform inspired by the goddess of wisdom, while standing on its own as something fresh and dynamic. It had to be bold, flexible, and full of energy — ready to evolve with each new event.

The Solution

We created a dynamic brand system that could grow and adapt, while staying true to LevitateHer’s core message of elevation and empowerment.

The Brand Foundations

• Inspired by Greek mythology, linking to Nike, goddess of victory
• Built around themes of strength, wisdom, and connection
• A visual blend of graffiti energy and tattoo symbolism: bold, expressive, and full of meaning
  

We delivered:

• Full logo suite (primary, secondary, and badge logos)
• Dynamic icon library in the graffiti/tattoo style
• Typography and colour palette reflecting confidence and inclusivity
• Logo patterns and brand styling for digital and print
• The Goddess Image Series, reimagining modern women as marble statues — powerful, elegant, and timeless
• Logo patterns and brand styling for digital and print
• A dynamic icon system that adapts for each event theme, such as:
  • Hammer and wrench for Women in Construction
  • Bond mark from electrical plans, symbolising energy and connection
    

This visual language gave LevitateHer both structure and soul,  a system that could evolve but always stay rooted in its purpose.

The Process

Projects like this usually take 6–10 weeks, but we delivered everything in just over five weeks.

We worked closely with Dame Kelly, keeping collaboration at the heart of every step. Our process was focused, agile, and creative, moving quickly from concept and moodboards to final brand rollout, ensuring every detail was ready to go in time to promote the first event.

The Result

The brand launched on schedule, full of energy and confidence. It set the tone for what Levitate Her stands for — empowerment, connection, and bold individuality.

The outcome:

• A bold, meaningful brand identity built in record time
• A design system ready to scale and adapt
• A brand that looks as powerful as the purpose behind it
  

What started as a race against time became one of our proudest projects. Levitate Her isn’t just a logo, it’s a living brand and a movement that turns everyday strength into something iconic. It’s about women being seen as modern goddesses, standing tall and lifting each other higher.

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